Adidas has just embarked on an entirely new, exciting and very different project involving our oceans!
It was unveiled at the recent UN climate change event that they have gone into partnership on the project with Parley for the Oceans, an organisation in which creators, thinkers and leaders come together to raise awareness about the disastrous state of the ocean.
Environmentalists, creatives, scientists and entrepreneurs gave a briefing on the dire state of the oceans and climate change while Parley collaborators presented their visions, projects, inventions and solutions.
Adidas showcased their first prototype product created as a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste. 72 kilometres of illegal fishing nets were collected by Sea Shepherd after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa. The nets are to be used in the first round of consumer-ready products that will be revealed later in the year.
Its estimated that over 1.8 million kilos of ocean debris has accumulated in the north pacific ocean alone. While this new joint venture might not solve all of our oceans problems it goes along way in increasing global awareness and helping people to better understand the issue so that collectively we can make changes for the better.
A great initiative from a brand big enough to help carry the message…very exciting indeed! Stay tuned for release dates and more info.