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The Creative Shopkeeper Book

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$60.00

Availability: In stock

By Lucy Johnston


A sourcebook of highly original and effective ideas to create beautiful independent retail spaces.

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Item Description

Despite many predictions that the Internet and E-Commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands. To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative — and can do so on a budget.

This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes —

  • Props & Icons
  • Navigation & Choice
  • Journey & Discovery
  • Craft & Process
  • Edit & Abundance
  • Staging & Scenery
  • Highlights & Lowlights
  • Glimpses & Visions
  • Gestures & Details
  • Digital & Graphic

The book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.

'Whether you are working in retail, interested in design or simply enjoy discovering new shops wherever you go, this book is a great addition to your bookshelf' - 91


About the Author

Lucy Johnston is a cultural trends commentator, writer, and curator with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands. She was previously executive editor of the Global Innovation Report, and is the founder of The Neon Birdcage, a curation studio that creates pop-ups, brand experiences, exhibitions, seminars, and publishing ventures.

Hardback

20 x 26 x 3.3 cm

288 pages

500+ color illustrations

Publication date: 14th September 2017

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