This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production. The book is organised into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable/green packaging.
About the Author
Scott Boylston is a writer and professor of graphic design at Savannah College of Art and Design. He also lectures widely on the social, cultural, and ethical aspects of graphic design. He is the author and designer of Creative Solutions for Unusual Projects, and Corrosion: Season of Anecdote, An Exploration of Ecological Decline Across the Globe. Boylston previously worked as the art director of a New York City design firm and owned an environmentally-friendly surf wear company.
400 colour images